Fashion industry has been in a state of constant change and evolution. Every season, new trends are launched with an aim to make the industry more innovative and competitive. However, this season has seen a major shift in the fashion industry. The focus is now on wearable technology and comfort.
Latest Trends & Change in Patterns
The latest designs have been heavily influenced by the need for comfort and convenience. For instance, tshirts for men and tshirts for women are now designed to be worn inside out, which is both fashionable and convenient for the wearer. Similarly, trousers have been designed to be worn without underwear or belts - this saves time for wearers as well as eliminates panty lines that can be uncomfortable.
Smile is out. And we are not talking about the emoji. Fashion today is all about being tough and edgy, with a touch of dark humor. The fashion industry has always been a consumer-driven market that changes with the winds of change, but now it has become even more responsive to what people want.
Rise & Fall of E-commerce
The fashion industry has been going through a tough time. The rise of e-commerce and the shift to fast fashion have resulted in a decrease in the number of stores, which is affecting the industry.
However, while this may be true, they are also seeing an increase in online sales. This could be because people are not as inclined to go out anymore and prefer to shop from the comfort of their home.
The latest trend in fashion is all about simplicity and minimalism. Designers now focus on creating clothes that are easy to wear and don't require too much thought when it comes to style or decoration.
Business Is Inevitable
In the age of Amazon and other e-commerce giants, brick and mortar stores are quickly going out of business. Traditional businesses have been forced to close hundreds of stores as they struggle to compete with online retailers.
But, there are still some successful companies that rely on a physical presence in their customers' lives. These brands are thriving by offering an experience that cannot be replicated on the web. For example, a luxury retailer might offer personalized customer service, or a restaurant might provide an ambience that cannot be found in digital space.
